Non-alc beverage programs

00 · Workplaces & Venues

Drinks are better now.

People are choosing non-alc at happy hour, at brunch, and at the office. Your fridge, your hotel bar, your event catering hasn't caught up. We help with that.

▸ Ratio's picks

PathfinderBarbetHiyoSt. AgrestisNOAGlimmerOdd BirdAthletic BrewingCabronOleAsahiSapporoHeinekenEmpress GinBrass MonkeySeedlipMondayFree SpiritBellwoodsBenjamin BridgeArielBottega SpaCodorníuColibriDeinhardDIVINEdenvaleFREFreixenetGiesenLeitzLuminaraMionettoModeratoONES+CaleñoDHŌSDr Zero ZeroEverleafGhiaGiffardHaus of BabylonLucanoNonnyCleverDry GoodsARENSBAKMuriDrømmeWilfred'sBark & BitterNoughtyKin EuphoricsCurious ElixirsBRĒZAplósLittle SaintsCollective ArtsMyceHop WTRTRIPRitualBonBuzDayTripOhHoMagic MindAnanda ElixirsPathfinderBarbetHiyoSt. AgrestisNOAGlimmerOdd BirdAthletic BrewingCabronOleAsahiSapporoHeinekenEmpress GinBrass MonkeySeedlipMondayFree SpiritBellwoodsBenjamin BridgeArielBottega SpaCodorníuColibriDeinhardDIVINEdenvaleFREFreixenetGiesenLeitzLuminaraMionettoModeratoONES+CaleñoDHŌSDr Zero ZeroEverleafGhiaGiffardHaus of BabylonLucanoNonnyCleverDry GoodsARENSBAKMuriDrømmeWilfred'sBark & BitterNoughtyKin EuphoricsCurious ElixirsBRĒZAplósLittle SaintsCollective ArtsMyceHop WTRTRIPRitualBonBuzDayTripOhHoMagic MindAnanda Elixirs

Nº 01 — The category

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Non-alcoholic beverages used to mean cola or juice. That changed.

Athletic Brewing makes an IPA that wins blind taste tests. Craft distillers are making aperitifs that sommeliers recommend. Functional spirits with adaptogens are replacing the buzz entirely.

There are now over 200 premium non-alc brands. Your team knows some of them. Your guests order them by name. But most workplaces and venues still stock what they stocked five years ago. The gap between what people are drinking and what you are offering them is the widest it has ever been.

Nº 02 — What Ratio does

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We design and implement modern, considered non-alc beverage programs for workplaces and venues.

We learn your space, your people, and your goals. We curate from the full category, brand agnostic, picking what fits for you and your people. We source products through trusted partners.

We train your team so they can speak to the selection. The result: your offerings are well thought through, your guests have the best possible experience, and your team can speak to every selection with confidence.

How the process works →
01

Discovery

We learn your space, your people, and your goals. What occasions matter, what you've tried, and what success looks like.

02

Curation

A bespoke, premium selection occasion-mapped to your specific moments. Brand agnostic. Sourced through trusted partners.

03

Implementation & Support

A playbook your team connects to. Training so they can speak to the products. Periodic check-ins to keep the program thriving.

+168%

year-over-year growth in canned non-alc cocktails — Canada's fastest-growing beverage segment

NielsenIQ Canada, 2024

+28.8%

Vancouver leads Canadian regional growth in non-alc beverage sales

NielsenIQ Canada, 2024

20-yr low

Canadian per-capita alcohol consumption hit a 20-year low in 2024–25 — yet 84% of work events still center on alcohol

Statistics Canada, 2026 / British Safety Council, 2024

Some of our current favourites

We curate from the full category. Brand agnostic. These are a few products we love right now.

Hiyo Watermelon-Lime

Hiyo

Watermelon-Lime

Bright, low-sugar, with a soft adaptogenic lift. Our pick for the office afternoon — it tastes like an actual reset.

St. Agrestis Phony Negroni White

St. Agrestis

Phony Negroni White

All the bitter-floral complexity of a real Negroni Bianco. The drink we reach for when the meal deserves an aperitivo.

Brass Monkey Dry Side of the Moon

Brass Monkey

Dry Side of the Moon

A serious non-alc West Coast IPA from a brewery that takes the form seriously — local to Victoria, BC, and holds its own next to the cask list.

Ready to get started?

Book a 20-minute discovery call.

You get an initial scope and proposal within 48 hours. No commitment.