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About Ratio
Setting the standard, not chasing it.
We exist to help the greatest number of people experience the incredible non-alcoholic beverages available today.
Nº 01 — Why Ratio
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The non-alc category is extraordinary, and moving fast.
There are over 200 premium brands. New ones launch every month. The quality is real. The variety is real.
But most workplaces and venues are still stocking outdated products with outdated information. Not because they don't care, but because nobody has made it easy for them to evolve. The category is deliciously overwhelming. The logistics are fragmented. The knowledge is scattered.
Ratio exists to be the bridge. We learn your space, curate from the full category, train your team, and support you for the most successful program. You get a designed system, not a random fridge.
Nº 02 — Our mission
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We're not anti-anything. We're pro-moment.
Ratio exists to have the greatest impact on the greatest number of people, helping them understand and experience the incredible non-alcoholic beverages on the market today.
We are focused on non-alcoholic, ready-to-drink solutions for everybody and anybody. Whether you're choosing non-alc for health, for clarity, for inclusivity, or simply because the products are genuinely that good, we design programs that make these options accessible, visible, and celebrated.
Nº 03 — Based in
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West coast of Canada. Working anywhere.
Currently serving British Columbia and the Pacific Northwest. Geography agnostic. We can work with anyone, anywhere.
This is not a fad
92%
of non-alc beverage buyers also buy alcoholic beer, wine, and spirits — non-alc isn't replacing alcohol, it's expanding the repertoire. NielsenIQ, 2024
+7%
projected annual growth in global non-alc spirits through 2028 (and +18% in the U.S.). IWSR, 2024
+168%
year-over-year growth in canned non-alc cocktails — Canada's fastest-growing beverage segment. NielsenIQ Canada, 2024
75%
of Gen Z moderated their drinking in the past 6 months. IWSR, 2024