Drinks that match the membership.

Ratio designs member beverage programs for coworking spaces and wellness studios — climbing gyms, yoga studios, spas, and recovery spaces. The fridge is a retention tool. The post-class moment is a retail moment. We build programs that capture both. Programs from $2,000.

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41%

of Americans are likely to order mocktails when dining out — the same audience renews memberships, books classes, and refills the fridge. OpenTable / PureSpectrum, 2024

46%

of the global functional beverage market is driven by athletes — pre- and post-workout consumption is now the dominant use case. DataM Intelligence, 2024

$8.5B

global recovery drinks market — the segment that lives in your post-class fridge. Market Research Future, 2024

Nº 01 — The retention play

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An event series in a fridge. A retail moment after class.

A LaCroix fridge is table stakes. Every coworking has one. Every studio has one. Nobody renews because of it.

What moves retention is programming. A Friday social with drinks people actually look forward to. A Monday morning shelf that makes the commute feel worth it. A post-flow moment with something that extends the calm rather than ending it.

The coworking operators and studio owners winning right now treat beverages the way good hotels treat the lobby bar. It is not about the liquid. It is about the moment it creates.

If you are the community manager stocking the same flat seltzer for the third year in a row, or the studio owner with a fridge full of Gatorade, this is for you. We handle discovery, sourcing, and rotation so you stop spending Friday afternoons on Amazon.

Nº 02 — Two audiences, one program

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Coworking moments and wellness moments — both occasion-mapped.

Coworking days have anchors. Friday 4pm social: curated tonics and aperitifs that feel like a reward. Members who normally leave at 3 stay until 5. Morning rotation: a non-alc craft coffee drink for the early crew, an adaptogenic option for the 10am slump, a nootropic blend for the wellness crowd. Member events: tastings, theme nights, brand previews where members try something before the public does.

Wellness studios have a different anchor: the post-class moment. Someone just finished 75 minutes of hot yoga. They are warm, open, present. That is the highest-intent retail moment in your business and most studios waste it. A magnesium-forward drink for the post-flow crowd. A nootropic blend for the member heading to dinner. An adaptogenic tonic for someone who wants something functional. The drink is not the product — the extended experience is.

We design the program to match your space and your members. Coworking gets the social calendar. Wellness gets the retail shelf or taproom. Some operators run elements of both. Either way, the curation is yours.

Nº 03 — Brand fit and economics

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Functional. Adaptogenic. Clean. And a real revenue line.

Your members read labels. They know what ashwagandha is. They care about sugar content. They will not buy something that contradicts the experience they just had on the mat, the wall, or the desk.

We curate brand-agnostic across the full functional and zero-proof category — magnesium and adaptogen drinks, nootropic blends, hemp-infused aperitifs, social tonics, prebiotic sodas, non-alc craft beer. The selection matches the member profile, not a supplier deal.

The economics work. Curated functional beverages typically sell at $5-8 per unit with a 30-40% retail margin. Coworking spaces have added $2,000-$4,000 per month in beverage revenue from a program that costs less than half that to run. Studios selling 10-15 drinks per day at retail margins add $1,000-1,500/month. The program pays for itself within the first quarter.

Nº — What's included

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01

Space assessment

We learn your space, your members, your traffic patterns, and your programming calendar. Then build a beverage program mapped to the moments that drive retention or capture retail.

02

Curation & sourcing

Brand-agnostic selection with local supplier partner setup. Seasonal rotation so the fridge stays interesting.

03

Team & member onboarding

Your community manager or front desk team gets a tasting session, a programming calendar, and a playbook. The program runs itself after we leave.

$2,000 for assessment, curation, and implementation. Ongoing retainers from $300-800/month, cancel anytime, depending on space size and programming frequency. Multi-site retainers from $1,500/month. See how it works →

Nº — Common questions

FAQ

How much does a coworking or wellness beverage program cost?

Initial program design starts at $2,000. This includes discovery, a curated product list, supplier partner setup, and a team tasting session. Ongoing programs with seasonal refresh run $300-800/month depending on your space size, model, and event frequency.

We are a small space. Is this worth it?

Yes. Smaller spaces often see the biggest impact because the community is tighter and the programming is more visible. We scale the selection and the budget to fit. A 40-person coworking or a single-room yoga studio does not need 15 products. It needs 6 good ones that rotate.

Can this work alongside our existing coffee program or hydration setup?

Absolutely. We design around what you already have. If you have a barista, a coffee partner, or a fridge full of kombucha and coconut water, the non-alc program complements it. Afternoon, social, and post-class moments are where the gap lives. We fill that gap without touching your morning setup.

What about members with dietary restrictions?

Every selection we curate includes options that are gluten-free, sugar-free, and vegan. We flag allergens and ingredients clearly. The brands we work with are transparent about what is in the can. We build the selection so every member has at least two options they can reach for.

Do you work with multi-location operators?

Yes. We design a core program that scales across locations with regional variation. The Friday social playbook works the same in Victoria as it does in Vancouver. The post-flow shelf works the same in a climbing gym or a yoga studio. The product list might differ based on local sourcing. Multi-site retainers start at $1,500/month, cancel anytime.